Product Design and Development (Irwin Marketing)

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.1px 'Times New Roman'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.1px 'Times New Roman'; min-height: 11.0px} New Features Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book. New examples - New chapter examples bring relevant issues to students for analysis and discussion. These updated examples include major products such as: Belle-V ice cream scoop, AvaTech avalanche probe, iRobot Roomba vacuum cleaner, Tesla Model S automobile, Boeing 787 aircraft, Nespresso coffee makers, and more. Retained Features Modular format, a series of nearly independent chapters that permits total flexibility by users. Interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams. Professors that offer a project-based course will find this text ideal because of the structured, step-by-step design and development methods in each chapter. The chapter on Robust Design (also called the Taguchi method) explains the techniques for design of experiments that minimizes the effects of variations on product performance. The chapter on patents and intellectual property explains what is patentable, how the patenting process works, licensing issues, and the many types of intellectual property. The book's website is written and maintained by the text authors themselves, and includes up-to-date web links, teaching notes, PowerPoint presentations, video clips, and syllabi from instructors currently teaching from the book. This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and


Buy On Amazon »
Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality

Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quick ...

Details »
Product Management in Practice: A Rea...

...World Guide to the Key Connective Role of the 21st CenturyProduct management has become a critical connective role for modern ...

Details »
Product Management For Dummies

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, ...

Details »
Predictive Analytics For Dummies, 2nd Edition

Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is ...

Details »
Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality

Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quick ...

Details »
Machine Design (5th Edition)

  For courses in Machine Design or anyone interested in understanding the theory behind Machine Design.   An integrated, ...

Details »
Scientific Foundations of Engineering

Providing an overview of the foundations of engineering from a fundamental scientific and physical perspective, this book reinfo ...

Details »
Fluid Mechanics: Fundamentals and Applications

Cengel and Cimbala's Fluid Mechanics Fundamentals and Applications, communicates directly with tomorrow's engineers in a simple ...

Details »
Leading at the Edge : Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition

Part adventure story, part leadership guide, this intriguing book examines Shackleton's legendary Antarctic expedition through t ...

Details »
Creo Parametric 2.0 Tutorial

Roger Toogood, Jack Zecher

Details »